CRM: An Introduction to Customer Relationship Management

CRM: An Introduction to Customer Relationship Management

Regular price $50.00 Sale

Get instant access to our Introduction to Customer Relationship Management Course!

This online course will help trainer’s introduce the different facets of Customer Relationship Management (CRM). Our course will also help participants to identify who their customers really are, analyse the key components of CRM, and understand how it can potentially integrate with their organisation.

This online course will help you teach participants how to:

  • Work through the benefits of CRM on a company’s bottom line
  • Analyse the different components of a CRM plan
  • Describe how customer relationship management can provide value for organisations and customers, and more.
Just $50 for instant access to your course
  • Enrol now and start today!
  • Easy to follow, interactive learning
  • 365 days access to your course
  • Printable certificate of completion to hang on your wall and take to your next job interview
  • Learn on your PC, Smart Phone, Tablet and iPad

Course Outline

Session One: Course Overview

Session Two: Customer Relationship Management

  • Customer Relationship Management in Your Everyday Life
  • What’s in It for Me?

Session Three: What CRM Is and Who It Serves

  • Different Faces of CRM
  • Who is the Customer?

Session Four: Checklist for Success

  • Evaluation Metrics
  • Privacy Issues

Session Five: Requirement Driven Product Selection

  • Requirement Driven Product Selection
  • Determining Function

Session Six: Considerations in Tool Selection

  • What’s Your Function in the Field?
  • Getting Information In and Out

Session Seven: Strategies for Customer Retention

  • Getting More from Your Core
  • Customer Scenarios

Session Eight: Building the Future

  • Roadblocks
  • Selling CRM

Session Nine: Homegrown vs. Application Service Provider

  • A Broad Look
  • A Closer Look

Session Ten: The Development Team

Session Eleven: Evaluating and Reviewing Your Program

  • Customer Profiles
  • Customer Life Cycles
  • Evaluating and Reviewing CRM
  • Recommended Reading List
  • Post-Course Assessment
  • Pre- and Post-Assessment Answer Keys
  • Personal Action Plan

Learning online

This course is 100% online. Once enrolling you will receive INSTANT online access to the learning materials, activities and quizzes.

Entry requirements

No prior knowledge is needed to complete this course, however basic computing skills is recommended. You will need access to the Internet. Our courses are compatible with most modern browsers.

Frequently Asked Questions

Q. Do I get a certificate for completing the course? A. You will receive a certificate of completion that you can download instantly once you have successfully complete the course..
Q. Can I do the course on my smart phone or tablet? A. The learning material can be accessed from your smart phone or tablet or a PC.
Q. What happens after I click enrol? A. After clicking the enrol button at the top of this page, you will set up your account and password and then you can pay for the course through our secure checkout system or through PayPal. You can then log in and have INSTANT access to the course.
Q. What if I need help while doing the course online? A. Our courses are self paced, user driven courses and are easy to follow and understand. Our support team will be available to assist you should you have trouble accessing your course but are not trained experts on the content of the course and can only provide limited support in course content.
Q. How long do I have to complete the course? A. Each LearnMe online course is available for 365 days from the time of enrolment. Even after you have completed the course you can still go back review the the course as many times as you like within your access period.
Q. What if I have other questions? A. Contact our Support Team.