
Get instant access to our Creating a Google AdWords Campaign Course!
Google AdWords online course are designed for teaching small business owners basic techniques for setting up and understanding how to work with Google AdWords and pay per click (PPC) advertising. In this course, participants will learn how Google AdWords work, what PPC means, the importance of correctly setting an AdWords budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success. Participants can immediately apply what they learned and get started with their own AdWords campaign.
AdWords course include our comprehensive instructor’s guide, a student workbook that makes a great reference tool for learners, pre-formatted slides, a handy quick reference guide, and more.
- Enrol now and start today!
- Easy to follow, interactive learning
- 365 days access to your course
- Printable certificate of completion to hang on your wall and take to your next job interview
- Learn on your PC, Smart Phone, Tablet and iPad
Course Outline
Session One: Course Overview
Session Two: Understanding AdWords Lingo
- First Up, SEO
- Pre-Assignment Review
- AdWords Defined
- How PPC Works
Session Three: Creating an AdWords Strategy
- Planning
- Choosing Keywords
- Getting Good with Keywords
- Long Tail and Short Tail
- Understanding Ad Groups
Session Four: Creating a PPC Campaign
- Setting Your PPC Budget
- The Quality Score
Session Five: Designing Your Ads
- Choosing Your Language
- Persuasive Techniques
- Keeping Your Eyes Open
- Structuring your Ad
Session Six: Looking at Success
- Understanding Key Metrics
- Higher Clickthrough Rates (CTR) Help
- Setting Up Split Tests
- Using Google’s Display Network (GDN)
- When to Ask for Help
- To Be Continued
- Recommended Reading List
- Post-Course Assessment
- Pre- and Post-Assessment Answer Keys
- Personal Action Plan