Creating a Google AdWords Campaign

Creating a Google AdWords Campaign

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Get instant access to our Creating a Google AdWords Campaign Course!

Google AdWords online course are designed for teaching small business owners basic techniques for setting up and understanding how to work with Google AdWords and pay per click (PPC) advertising. In this course, participants will learn how Google AdWords work, what PPC means, the importance of correctly setting an AdWords budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success. Participants can immediately apply what they learned and get started with their own AdWords campaign.

AdWords course include our comprehensive instructor’s guide, a student workbook that makes a great reference tool for learners, pre-formatted slides, a handy quick reference guide, and more.

Just $50 for instant access to your course
  • Enrol now and start today!
  • Easy to follow, interactive learning
  • 365 days access to your course
  • Printable certificate of completion to hang on your wall and take to your next job interview
  • Learn on your PC, Smart Phone, Tablet and iPad

Course Outline

Session One: Course Overview

Session Two: Understanding AdWords Lingo

  • First Up, SEO
  • Pre-Assignment Review
  • AdWords Defined
  • How PPC Works

Session Three: Creating an AdWords Strategy

  • Planning
  • Choosing Keywords
  • Getting Good with Keywords
  • Long Tail and Short Tail
  • Understanding Ad Groups

Session Four: Creating a PPC Campaign

  • Setting Your PPC Budget
  • The Quality Score

Session Five: Designing Your Ads

  • Choosing Your Language
  • Persuasive Techniques
  • Keeping Your Eyes Open
  • Structuring your Ad

Session Six: Looking at Success

  • Understanding Key Metrics
  • Higher Clickthrough Rates (CTR) Help
  • Setting Up Split Tests
  • Using Google’s Display Network (GDN)
  • When to Ask for Help
  • To Be Continued
  • Recommended Reading List
  • Post-Course Assessment
  • Pre- and Post-Assessment Answer Keys
  • Personal Action Plan

Learning online

This course is 100% online. Once enrolling you will receive INSTANT online access to the learning materials, activities and quizzes.

Entry requirements

No prior knowledge is needed to complete this course, however basic computing skills is recommended. You will need access to the Internet. Our courses are compatible with most modern browsers.

Frequently Asked Questions

Q. Do I get a certificate for completing the course? A. You will receive a certificate of completion that you can download instantly once you have successfully complete the course..
Q. Can I do the course on my smart phone or tablet? A. The learning material can be accessed from your smart phone or tablet or a PC.
Q. What happens after I click enrol? A. After clicking the enrol button at the top of this page, you will set up your account and password and then you can pay for the course through our secure checkout system or through PayPal. You can then log in and have INSTANT access to the course.
Q. What if I need help while doing the course online? A. Our courses are self paced, user driven courses and are easy to follow and understand. Our support team will be available to assist you should you have trouble accessing your course but are not trained experts on the content of the course and can only provide limited support in course content.
Q. How long do I have to complete the course? A. Each LearnMe online course is available for 365 days from the time of enrolment. Even after you have completed the course you can still go back review the the course as many times as you like within your access period.
Q. What if I have other questions? A. Contact our Support Team.
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