Get instant access to our Branding: Creating and Managing Your Corporate Brand Course!
Corporate Branding online course is designed for training business people that a good brand is much more than an attractive image combined with some witty type. The brand must reflect the heart and soul of your product, and offer a promise the business can live up to.
Learning objectives for this two day training course include:
- Define what a brand is and what branding is about
- Define various types of brand architecture and extensions
- Identify your brand’s products, the features of those products, and their values
- Write a mission, vision, and style statement for a brand
- Effectively plan an internal and external brand launch
- Monitor and evaluate your brand, and more.
- Enrol now and start today!
- Easy to follow, interactive learning
- 365 days access to your course
- Printable certificate of completion to hang on your wall and take to your next job interview
- Learn on your PC, Smart Phone, Tablet and iPad
Course Outline
Session One: Course Overview
Session Two: Defining Branding
- Defining Brands and Branding
- Characteristics of a Strong Brand
Session Three: What Are You All About?
- Identifying Your Products and Features
- Identifying Your Values
- Individual Exercise
Session Four: Creating a Mission
- What a Mission Statement is All About
- Time for Reflection
Session Five: Creating a Vision of the Future
Session Six: Positioning Your Brand
- Identifying Your Ideal Position
- Positioning Workout
Session Seven: Developing Your Style
- Writing a Style Statement
- Style Exercise
Session Eight: Developing a Brand Name and Slogan
- The Forward-Facing Elements
- Developing Your Brand Name
- Developing a Slogan
Session Nine: Creating a Visual Identity
- Graphic Design 101
- Types of Visual Identities
- Pop Culture Test
Session Ten: Living Your Brand
- Transforming Your Employees into Ambassadors
- Understanding Touchpoints
- Creating a Unique Experience at Each Touchpoint
Session Eleven: Connecting with Customers
Session Twelve: Launching Your Brand
Session Thirteen: Taking Your Brand’s Pulse
Session Fourteen: Performing a SWOT Analysis
- What Does SWOT Stand For?
- Sample SWOT Analysis
Session Fifteen: Measuring Brand Health with a Balanced Scorecard
Session Sixteen: Middleton’s Brand Matrix
- Understanding the Matrix
- Using the Matrix
Session Seventeen: Interpreting Evaluation Results
Session Eighteen: Keeping the Brand Alive
- Refreshing and Re-Launching
- Taking on a Total Re-Brand
- Case Study
Session Nineteen: Going Beyond the Brand
- Understanding Brand Architecture
- Understanding Brand Extension
- Recommended Reading List
- Post-Course Assessment
- Pre- and Post-Assessment Answer Keys
- Personal Action Plan