Branding: Creating and Managing Your Corporate Brand

Branding: Creating and Managing Your Corporate Brand

Regular price $50.00 Sale

Get instant access to our Branding: Creating and Managing Your Corporate Brand Course!

Corporate Branding online course is designed for training business people that a good brand is much more than an attractive image combined with some witty type. The brand must reflect the heart and soul of your product, and offer a promise the business can live up to.

Learning objectives for this two day training course include:

  • Define what a brand is and what branding is about
  • Define various types of brand architecture and extensions
  • Identify your brand’s products, the features of those products, and their values
  • Write a mission, vision, and style statement for a brand
  • Effectively plan an internal and external brand launch
  • Monitor and evaluate your brand, and more.
Just $50 for instant access to your course
  • Enrol now and start today!
  • Easy to follow, interactive learning
  • 365 days access to your course
  • Printable certificate of completion to hang on your wall and take to your next job interview
  • Learn on your PC, Smart Phone, Tablet and iPad

Course Outline

Session One: Course Overview

Session Two: Defining Branding

  • Defining Brands and Branding
  • Characteristics of a Strong Brand

Session Three: What Are You All About?

  • Identifying Your Products and Features
  • Identifying Your Values
  • Individual Exercise

Session Four: Creating a Mission

  • What a Mission Statement is All About
  • Time for Reflection

Session Five: Creating a Vision of the Future

Session Six: Positioning Your Brand

  • Identifying Your Ideal Position
  • Positioning Workout

Session Seven: Developing Your Style

  • Writing a Style Statement
  • Style Exercise

Session Eight: Developing a Brand Name and Slogan

  • The Forward-Facing Elements
  • Developing Your Brand Name
  • Developing a Slogan

Session Nine: Creating a Visual Identity

  • Graphic Design 101
  • Types of Visual Identities
  • Pop Culture Test

Session Ten: Living Your Brand

  • Transforming Your Employees into Ambassadors
  • Understanding Touchpoints
  • Creating a Unique Experience at Each Touchpoint

Session Eleven: Connecting with Customers

Session Twelve: Launching Your Brand

Session Thirteen: Taking Your Brand’s Pulse

Session Fourteen: Performing a SWOT Analysis

  • What Does SWOT Stand For?
  • Sample SWOT Analysis

Session Fifteen: Measuring Brand Health with a Balanced Scorecard

Session Sixteen: Middleton’s Brand Matrix

  • Understanding the Matrix
  • Using the Matrix

Session Seventeen: Interpreting Evaluation Results

Session Eighteen: Keeping the Brand Alive

  • Refreshing and Re-Launching
  • Taking on a Total Re-Brand
  • Case Study

Session Nineteen: Going Beyond the Brand

  • Understanding Brand Architecture
  • Understanding Brand Extension
  • Recommended Reading List
  • Post-Course Assessment
  • Pre- and Post-Assessment Answer Keys
  • Personal Action Plan

Learning online

This course is 100% online. Once enrolling you will receive INSTANT online access to the learning materials, activities and quizzes.

Entry requirements

No prior knowledge is needed to complete this course, however basic computing skills is recommended. You will need access to the Internet. Our courses are compatible with most modern browsers.

Frequently Asked Questions

Q. Do I get a certificate for completing the course? A. You will receive a certificate of completion that you can download instantly once you have successfully complete the course..
Q. Can I do the course on my smart phone or tablet? A. The learning material can be accessed from your smart phone or tablet or a PC.
Q. What happens after I click enrol? A. After clicking the enrol button at the top of this page, you will set up your account and password and then you can pay for the course through our secure checkout system or through PayPal. You can then log in and have INSTANT access to the course.
Q. What if I need help while doing the course online? A. Our courses are self paced, user driven courses and are easy to follow and understand. Our support team will be available to assist you should you have trouble accessing your course but are not trained experts on the content of the course and can only provide limited support in course content.
Q. How long do I have to complete the course? A. Each LearnMe online course is available for 365 days from the time of enrolment. Even after you have completed the course you can still go back review the the course as many times as you like within your access period.
Q. What if I have other questions? A. Contact our Support Team.